[Special Report on Puyang CPPCC Entrepreneur Day] Wu Yani: A Weak Woman, Starting a Big Chemical Industry
Time:
2023-09-07
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Editor's note:
The business environment is an important soft power of a city, and optimizing the business environment is to enhance the competitiveness of the city. Puyang City initiated the establishment of "Entrepreneur Day" in the province, which is of great significance for promoting outstanding entrepreneurship, enhancing entrepreneurs' sense of honor, pride and social responsibility, stimulating entrepreneurs' passion for innovation and entrepreneurship, and promoting the city's high-quality economic development. The outstanding entrepreneurs among the members of the CPPCC have a special identity and a glorious mission. On November 1, 2020, when the first "Entrepreneur Day" is approaching, Puyang CPPCC Financial Media launched a series of reports on "Entrepreneur Day. Select representatives of outstanding entrepreneurs and outstanding young entrepreneurs to express their feelings about the establishment of the first "Entrepreneur Day" in our city, tell their entrepreneurial stories, and share their expectations for the future development of the company. Show the new appearance of the CPPCC and show the new deeds of the CPPCC.
Behind every entrepreneur, there is an unspeakable mental journey. It is wind, rain and frost, it is lofty, as always, it is a story about persistence and sweat (the title is simple, but the first sentence must be silky chicken soup for the soul).
Tianjin, the first snow in 2008, was even more biting and cold than the financial crisis that just broke out. Wrapped in the central air-conditioning heater of the 27th floor office building, my coffee and I were getting cold. Although he has been the project director of a real estate company, the reshuffle of the real estate market, the downturn in the supply and demand market, and the troika that pushes the economy in the news every day have been hesitant, all of which are bombing my fragile nerves.
Since graduating from the Conservatory of Music, I still raise my neck and raise my voice in the morning every day. It is a habit and a stubbornness to my original dream. That dream is to let oneself sing freely, not to please others, to enrich oneself, to be the expresser of fate, and to have no fetters. In the early spring of the following year, in a casual chat with customers, I learned about the positive trend of chemicals products. At that time, Alibaba and its Taobao were in the ascendant, and their dependence on and expansion of the real economy were also heating up. In addition, my father had been engaged in relevant material design, processing and inspection in Zhongyuan Oilfield. I had a preliminary idea.
From Beijing to Hong Kong, from India to Europe and the United States, from Dubai to Africa, I have done my homework on the chemicals product market. In the reversal of time difference, my idea has been confirmed. I have a good eye on the relatively competitive spice market in China, in which the fixative is widely used, the process is mature, the supply of raw materials is sufficient, and the downstream demand is strong and lasting. With the support and encouragement of my family and friends, I decided to start a daily chemicals additive project. At that time, the entrepreneurial trend was surging, and the national level also encouraged individuals to seize the opportunity to realize the value of life. I don't believe in fate, but there is indeed a pair of hands pushing me forward and rushing.
Holding the first bucket of gold, I really want to fall into the entrepreneurial project of nine deaths. I am not without hesitation. What should I do if I fall down? How can I turn back if I fail? What is waiting for me if I mess up? At that time, the encouragement from my family and friends gave me great comfort, which made me clearly realize that music students who are not entrepreneurs are not good DANCER.
In 2010, when the industrial agglomeration area of Fan County was pulling the flag and beating the drum to attract investment, and the preferential policies were implemented, it was my honor to return to my hometown to help the local economy take off. Site selection, filing, project evaluation, from the National Development and Reform Commission to the Land Bureau, from the Safety Supervision Bureau to the Environmental Protection Bureau, from the Industry and Information Bureau to the Fire Bureau, government departments at all levels and industrial clusters have given great help and support. When the project started, civil engineering, equipment procurement, installation and commissioning, there was not enough manpower. During the day, my old father, husband and I were workers, salesmen and stevedores, ranging from every screw to pump mixer. Sweat soaked clothes and moistened our persistence. In the evening, we discussed the production process with the workers, made work plans, searched upstream suppliers and mastered the latest market conditions. Our high will, in the bright starry sky, to meet every new tomorrow. Looking at the factory construction day by day in with the design drawings slowly overlap, revealed, all the hard work has the applause echo.
During the trial production of the project, difficulties were encountered and the reactor in the workshop was not running normally. At that time, the stainless steel inner container with good acid and alkali resistance in the industry was selected, but when the raw and auxiliary materials were opened into the reactor, they could not react well and there were more residues. After repeated in-depth investigation by the factory director and the workshop director, it was found that the reactor and stirring kettle with enamel inner container were operated stably. According to the process reaction principle, it was inferred that the stainless steel inner container reactor needed to be replaced, which needed to be purchased again and installed and debugged again, time and material resources are consumed a lot. At this time, the financial pressure is under pressure, and the actual investment in project construction has exceeded my load, which is really difficult.
Go on, this is my only belief. After discussing with her husband, we sold the wedding house in Tianjin. Our parents extended a helping hand to mortgage the real estate loan and bought a new reactor. After debugging, the trial production went smoothly. These short three lines of words, at that time, I was full of sorrow, and now I am grateful to my family. I know each other well and do not expect anything in return.
The products are selling well, and orders from downstream buyers are pouring in. However, due to the economic friction between China and the United States and the price increase of related raw materials, the cost is increasing, and the profit margin is constantly squeezed. I actively communicate with traders and foreign buyers, stabilize and expand the product application market, standardize internal management, further improve rules and regulations, formulate product quality standards, strengthen process flow management, ensure the excellence and stability of product quality, improve the safety and environmental protection awareness of all staff, and organize technical personnel to carry out process renewal and transformation to reduce production costs. I also based on the sales price of the product, combined with the equipment, technology and other conditions of each process, calculate a reasonable consumption quota, and the consumption quota reduction index layer by layer to each process, each link. The company has also established a customer contact system to track the quality of the products produced by the company, and improve the after-sales service mechanism and system, so that the brand of Yuantai chemicals has won a good reputation among customers, and its customers have been continuously consolidated and expanded.
Yuantai chemicals has gone through 7 years. Under the guidance of the entrepreneurial business philosophy of "innovation, integrity, efficiency and harmony", the company's sales have increased by 40% every year, sales revenue has reached tens of millions, and the product market share has reached 90%. It has achieved leapfrog development and has become the leading enterprise in the addition of M series daily chemicals.
Starting a business is to give yourself a chance to do what you like, to have a career that can stand the test of time, and to give yourself a chance to build a brand that makes people give you a thumbs up. In this process, I also know more about how to arrange myself, how to arrange resources, and get a balance of life. This is not only a business topic, but also a life topic.
Company Profile
Puyang Yuantai Fine chemicals Co., Ltd. was established in November 2010. It is a limited liability company. The filing project is 2000 tons/year M series daily chemicals additives (project number: Yu Pufan County Gong [201100037]). The total number of personnel for this project is 150. The company consists of production department, environmental protection department, comprehensive management department, process equipment department, inspection and maintenance department, equipment electrical department and finance department and other departments to fully ensure the normal operation of the company's work. Our company is located in Puwang Industrial Park, Fanxian Industrial Cluster, Puyang City. It is located in the hinterland of Zhongyuan Oilfield. It is rich in oil and natural gas resources, superior geographical location and good social environment. The registered capital is 10 million yuan, the legal representative is Lu Haigang, the first phase of the project has an investment of 66 million yuan, and its own factory covers an area of 34798 ㎡. This project is a new daily chemicals additive project for the company. The main products are M series daily chemicals additives such as MA, MK and MX. This series of daily chemicals additive products are highly professional and sell well in the international market.